Originally published in Castine Patriot, April 26, 2018
Visitors Center under new direction for 2018 season
by Monique Labbe
The Castine Visitors Center will open the season with a new director. Alyssa Radcliff has assumed the role, hired two weeks ago to replace former director Jane Awbrey, who leaves the post after just one year, due to a move out of the area.
The job came at just the right time for Radcliff, who was looking to go back to work on a part-time basis.
“This position came up, and a few people approached me asking me if I would be interested in it,” said Radcliff.
The position will allow Radcliff, the mother of 8-year-old twins, to do most of her work from home and only have to spend a few hours a week physically in the Visitors Center. Radcliff will be responsible for scheduling volunteer hours at the waterfront location throughout the summer. She will also take over administration of the organization’s social media pages, which she plans to use to bring awareness not only to the Visitors Center and the events around town, but also to the various businesses that are part of the Castine Merchants Association.
“We’re still trying to figure out what things I will be picking up and what I won’t, but I am looking forward to getting to know the merchants in town better and helping them get the word out about their business,” said Radcliff.
The Visitors Center will open in late May, and Radcliff said she will be busy getting it ready for the summer season. She has also spent some time familiarizing herself with the events and activities that will take place this summer.
“I will be adding things to the town calendar, which is accessible via the town’s website and also through the Facebook page,” she said.
Radcliff was born in Castine, but moved away for several years at the age of 3. She continued to visit family in the area and spent most of her summers there before returning as a resident in 2012.
“This area is a great place to visit, but it is also a great place to live and raise a family,” said Radcliff.
A letter asking for volunteers will go out the first week of May. Radcliff said that there were 13 volunteers last year, along with 13 substitutes as needed.
Radcliff also noted that one thing she is excited about is a project she is working on with the town’s Pinterest account. Radcliff said she is making theme boards of various things in town, including weddings, businesses, scenic photos, etc.
“The idea is to give people an idea of what it would be like to be here, before they get here,” she said. “People can send me photos that they have, and I can use those on the boards.”
The Visitors Center opens after Memorial Day weekend.